Ep. 08
The sun is finally out in Minnesota, but Nate and Di are trading 50-degree weather for the palm trees of eTail Palm Springs. In this “Pre-Game” episode, we break down the high-stakes logistics of surviving one of the biggest retail conferences of the year without letting our daily operations—or our minds—implode.
In this episode, we cover:
The Out-of-Office Triage: How Nate protects his ad spend and Di preps her team to “divide and conquer” so the “polite panic” doesn’t turn into a real crisis.
Bingo Board Live Build: We’re building our high-stakes eTail bingo board live. Tallying everything from “Agentic AI” re-brands to inside-out wardrobe malfunctions and “Liquid IV” oases.
The “Pack-Unpack” Ritual: Nate reveals his 4-stage optimization process for a week in a carry-on, while Di defends her status as a chronic over-packer.
Field Study Missions: Our 2026 goals: hunting for “AI wrappers” and finding another “Hyper-Seasonal” retailer who understands the Halloween struggle.
The Stakes: Winner of Bingo gets lunch on the loser. Join the chaos at typeaunhinged.com.