Type A: Unhinged@TypeAUnhinged

If you can dodge a wrench, you can build a Shopify site in 4 days. 🛠️🍷

Meet Nicole Williams. She’s a Private Equity vet, and the CEO of USA Dodgeball. But if you want to know what Type A really looks like, you have to hear her story about the "Wine Opener Launch."

From scrubbing rental shoes to running a 300,000 sq. ft. warehouse floor as COO. 👠📦 This week, Amanda joins us to talk about out-optimizing imposter syndrome and why managing 5 kids is the ultimate training for peak season.

Stop second-guessing and start optimizing. New episode is live!

Nate and Ty are back from the desert, and the "Audit of the Expo Floor" is officially in. We went for the tech, but we stayed for the 9-course Michelin dinners and the absolute chaos of the sales floor.

In this Monday’s episode:
- Di takes the L
- The Ghost of Norway
- Agentic Fatigue
- The Bathroom Stall Pitch

The Challenge: Can you beat the Bathroom Stall Pitch?

The sun is finally out in Minnesota, but Nate and Di are trading 50-degree weather for the palm trees of eTail Palm Springs. In this “Pre-Game” episode, we break down the high-stakes logistics of surviving one of the biggest retail conferences of the year without letting our daily operations—or our minds—implode.

Why Your Resolutions Fail by January 15th (And How to Upgrade the System Instead) 🚀

We’ve all been there. It’s mid-January, the "New Year High" has worn off, and those black-and-white resolutions are starting to feel like a trap.

In this episode, Nate and Di are moving past the "all-or-nothing" goals and focusing on System Upgrades. We’re talking about engineering the friction out of your life so you can stop beating yourself up and start making progress.

When the 90-Degree Demand Curve Sends You to the Warehouse 📦

Ever had a week where your perfectly curated, color-coded task list became a "smoking crater"? In this episode, Nate and Di recap the "Task List Apocalypse"—the season where marketing and creative officially became shipping and inventory.

Welcome to Type A: Unhinged. We’re the highly effective professional partners you actually want to have a drink with. We’ve built this platform to share the "in the trenches" stories—like the time we swapped dashboards for packing tape—and to provide the structured, data-driven frameworks you need to actually scale.